Gilly Hicks-Blushed

As the brand designer for Gilly Hicks, an Abercrombie & Fitch sub-brand, I had the opportunity to design a fragrance line called "Blushed," inspired by the brand's revamp. This scent evokes a sense of effortless simplicity and quiet romance, with a soft, feminine powderiness and a crisp, subtle elegance. I designed the entire concept and packaging, carefully blending elements that reflect the fragrance’s understated beauty. The final result was a delicate and refined packaging experience that enhanced the fragrance’s story, resonating with the modern Gilly Hicks customer.